Sunday, March 15, 2009

Flash Gordon- Arddeen Entertainment

Pure beauty?

This is one of those books where it all comes together in perfect harmony and balance. The artwork is stunning and the coloring masterful. I could sit and do nothing more than look at this comic for hours on end.

It would be so easy to lose the story in artwork of this quality, but Brendan Deneen more than holds his own against the artistic splendor of Paul Green. Each element of the book holds my attention and I find this just as good a read as it is eye candy to look at.

Unfortunately, I find the marketing techniques to be as crass as the book is polished. Clearly Arddeen Entertainment believes the planet to be composed of an endless forest of paper producing trees because they're producing an endless number of variant covers for each and every issue of the book they've produced to date. Five issues and each one has had no less than five variant covers. Not only is this marketing technique unfriendly to the planet and the environment, it's also unfriendly to comic book buyers at a time of economic hardship.

These guys are asking top dollar for their product and the only interest they seem to have in producing comic books is making as much money as inhumanly possible off what they perceive to be paper-crack addicted Fanboys. If there was a single shred of integrity remaining to this company they'd change their name to, Greed and Avarice Entertainment. I haven't seen such money grubbing since the early days of the Image label.

I bought the first four issues of this book in hopes that they'd settle down and ease up on the print runs and variant covers, but every time I visit their web site they're alredy hawking hardbound collections of the first four issues, included the over hyped New York comicon zero edition that I just get fed up and want nothing more to do with Arddeen Entertainment no matter how good their books are.

Corporate greed on the level displayed by these guys ruins the quality of their product and is comparable to spray painting graffiti on the Mona Lisa. Sorry, but with the economy the way it is right now I've got much better things to do with my money than line your excessively greedy pockets with it.

From this point forward I'll be waiting to pick these books up in bargain bins where every other over printed and over variant covered title winds up.

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