Thursday, April 22, 2010

Open letter to Mike Richardson - Dark Horse Comics

Consumers want answers!

Dear Mr. Richardson:

First off let me begin by introducing myself. My name is Dirk Bauman and I live in Dayton, Ohio. I am a card carrying Liberal and in no way affiliated with any religious organization either conservative or otherwise. I am a loving husband and parent. I am considered an instigator and a rabble rouser by by friends. I don't just question authority, I browbeat it. I believe in asking the tough questions, even of the things I'm most passionate about. I believe in answers, not excuses, justifications or rationalizations.

Let me now say that I consider Dark Horse Comics to be the best publishing house in the business today. I think the titles you produce are consistently among the most original and entertaining books in the marketplace. Dark Horse books are different. What I would like to know from you is, why?

When so many of your competitors books are filled with scantily clad super vixens why are your books so often showcasing regular looking people? Your books are filled with people who look like me. Is this a conscious decision? They dress like me too. Why is that? Why aren't your characters festooned in spandex, spaghetti straps and thigh high boots? Sex sells, why aren't you selling it? Is there something you think is more important in marketing than sexual tension and titillation?

Why are your books so free of profanity? Isn't profanity a natural part of human communication? Don't we all use profanity in the course of our daily conversations? Isn't it important for our children to be exposed to profanity in comic books so they'll be more efficient in it's use as they enter their teenage years? If not comic books, where will our children learn to handle profanity in a mature and adult manner? I'm very concerned that the rational discourse between characters in your books will confuse my child into thinking such communication techniques are an effective method of problem solving in real life.

Why do so many of the stories in your books revolve around what the characters are doing instead of who they are doing? Isn't sexual intrigue and conquest a natural part of the human experience? Again, I'm a parent who cares about my child's intellectual and emotional development- How can I teach him about the importance and value of sexual intercourse without comic books to use as visual aids? Aren't you concerned with educating children? Isn't what they learn important to you?

There are so many questions that need answering. Why aren't you doing major crossover events, don't you believe in making money? Why, when all of your competitors are selling books for $3.99, do you not have a single book in that price range? I'm just confused...

How can you hope to succeed in this industry, at this particular time, during this particular economic climate by ignoring the sensationalist business tactics of your competitors? Surely you don't think the satisfaction of the consumer is as important as the happiness of shareholders? What kind of business model is that? As a concerned consumer, I think we deserve answers.

Dirk Bauman
Dayton, Ohio

1 comment:

  1. Michael from Cebu City

    i believe Dark Horse has some profanities in their books. I read it in Rapture. However, unlike most books in Vertigo, the profanities in Dark Horse are appropriately placed in context within the character. They didn't drop the F-bomb just for the sake of dropping F-bombs.


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